[Chinese shoes Network - brand observation] Nike to sell Umbro year after Chinese agents is not better than the days of the original Umbro: Umbro brand at the time of the contract is about to expire, while they suffered Nike without compensation, but not on the butt Yikangnisi embarrassment; on the one hand they are facing the loss of Umbro core brand values, the plight of the store huge loss.
Dealer continued loss
Qingdao grand Sporting Goods Co., Ltd. (hereinafter referred to as "Qingdao Shanda") is Umbro agent in Qingdao from 1999 has been done now. The company responsible for the "First Financial Daily" said, then, when Nike bought Umbro, before a brand is some compensation for the agents, but now, after the sale of Umbro, Nike, the agent did not divide Wen compensation.
In particular brand over Fangyi Kang Nice (Chinese side) up to now has not started docking, agents are unable to contact them, which leads to agents facing contract expires without authorization and out of embarrassment.
"There are more than 1000 million inventory no way to ship, the mall has no new products, no path." The official said, compared to some dealers invested several million dollars, and some put on millions of dollars in losses Qingdao grand business is relatively small, only a loss on store decoration and props.
But for Zhengzhou Unicorn Culture and Sports Development Co., Ltd. (referred to as "Unicorn Culture") on this ???? treasure in North China's largest dealers, the loss can be described as huge.
Information AstraZeneca culture provided to reporters show, in 2011, the newly ope jordan retro 14 white/fuchsia blast/black ned cultural Unicorn, reloading shop 6, 2012 early and reload three stores, has invested more than 130 million renovation costs, and purchased more than 24 million yuan of goods Umbro. 2012, AstraZeneca cultural cumulative Umbro Total operating expenses 7,080,000 yuan.
AstraZeneca cultural shop is still continuing losses in stock products sales average only 4 to 5 fold, the monthly loss of about 40 million, in addition, Umbro logo stock amounted to 17.9994 million yuan in the slow-moving state.
Nike told reporters that the Chinese side, Umbro, Nike sales in China June 6, 2012 has notified all distributors to sell matters in writing. Meanwhile, Umbro China began in July 2012 to assist the auto business process subsequent issues.
However, Wang Jun, general manager of AstraZeneca Culture, told reporters that although aspects of Nike received a written notice, but notice came very suddenly, when the two sides came into contact in 2011, whether it is to communicate to the customer or in orders at Nike repeatedly Dealer description Umbro future good development prospects and strong support for Nike ...... These are the prospects for Umbro brand it is confident that increasing investment. I did not expect to cooperate only less than a year, Nike will sell Umbro, Umbro China's R & D team has been disbanded.
Core Value Loss
Qingdao grand official told reporters: "The reason is so passive, put it plainly, or we do not have a say in the face of multinational companies, we can not determine their own brand of the future, who can resell and resell. They eventually by the final say. Retro jordans for sale "
And Wang is more worried about is the core value of Umbro's already after the loss of resale prospects in the doldrums, the company is difficult to receive a substantial return on investment.
"in a few years to take over Umbro, Nike almost & quot; drain & quot; the Umbro all commercial value." An industry source told reporters that the late Umbro to Nike, the brand value has not big, after Nike did not put too much focus on the brand.
There are many analysts say, Umbro resale after three or four lines for the Chinese market, its brand foundation is more suitable for a pioneer.
However, the Chinese dozen ???? treasure dealers, the more desirable to recoup their losses as soon as possible. Unicorn Chinese culture to Nike's lawyer's letter on the show, we hope to be reasonable compensation for Nike to be reasonable returns, as well as loss caused to AstraZeneca AstraZeneca existing Shanghai Umbro goods.
In fact, and Adidas brand and balanced investment strategy is different, Nike's marketing strategy is to insist on brand preference to invest, in the promotion of sub-brands, it must also give priority brands, Nike focus on consolidating its core brands, excluding those that may compete with the main brand of the brand, for investors, its own brand more valuable.
Whether clover Adidas, Reebok or Y-3, etc., are relatively independent of the promotion program.
In addition to Umbro, Cole Haan and Converse is Nike's two key brands. Last year, Nike will already have 24 years of Cole Haan peeling, in addition to their own reasons other than Nike, Cole Haan mainly because p jordans on sale online eel Cole Haan partial casual style, and Nike, there are major strategic areas of conflict, of course, Nike also took Cole Haan's main resource.
And after more than 300 million US dollars acquisition of Converse, Nike, Converse in order to reduce their own basketball shoe market competition, completely shut down the Converse basketball shoe market. Converse has been ringing now reduced to only three hundred forty-five line market in China, "haunted", because of quality problems also frequently been consumer complaints and complaints. (Chinese shoes Network - the most authoritative and most professional Footwear News, Media Partners: Apparel IT)Nike Kobe & quot; Prelude & quot; series of video exposure 2013-12-09 00:10:56
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Air Jordan 28 Ray Allen Finals release 2013-12-08 23:23:42
Today, NBA Finals at American Airlines Arena in Miami to go to war. Jordan Brand also prepared four pairs final version of Air Jordan 28 Ray Allen spokesperson for its veteran. Series consists of two pairs of different color for each home and away, two pairs of white upper home versions are based, together with the golden boots and zip on the tongue loaded Allen exclusive Logo, with a pair of golden midsole and red outsole, then another pair with black midsole and outsole crystal; the road version aspect is even more special, the shoe body with the irregular pattern style coverage, Ray Allen Logo is loaded into the inside of the shoe body, and red gold and black gold two-tone rendering, noble temperament filling.
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Ronnie Fieg x adidas Originals EQT Support 93 joint commercial information 2014-09-26 11:51:32 paragraph
Earlier Ronnie Fieg frequently rumored to be launched with the adidas originals joint planning, joint and recently the two sides of the first pair of shoes to finally meet you, overwhelmed by the two sides adopt adidas's EQT Support 93 for the design blueprint, but inspiration Source is a New York Police Department NYPD, but also to the "911" for the public to contribute to the rescue of police officers salute, the whole built by gold toe shoes and blue shoes, which is reported to be 10 shoes March 11 sale, but its sales proceeds will be donated to 911 Memorial Fund to help more people.
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first exposure: BRANDBLACK first basketball shoe struck 2014-05-06 22:46:59
2010 Best sixth man Jamal Crawford with excellent ball-handling skills, lightning-fast speed and excellent first step breakthrough projection capabilities known. Crawford signed with the budding sports brand Brandblack has officially released its first batch of sports shoes series shoes. Shoes designed to focus more on the integration of innovative technologies and avant-garde fashion modeling. This time the first release of a total of four professional basketball shoes, which are JCrossover, Raptor & nbsp; Mid, Phantom Mid and Blackhawk.
where JCrossover what Crawford's first signature shoe, personalized three-dimensional diamond-shaped protrusions Jetlon upper with lightweight midsole provides excellent pitch performance.
Raptor buy cheap jordans online shoes in shape consistent with JCrossover, but the use of a unique Fused vamp vamp, while providing a low-cut version of the Raptor Lo sneakers to meet the needs of different consumers.
Phantom shoes also uses Jetlon midsole, upper with Nappa leather to create, but also provides a low-cut version of the Phantom Lo.
The last paragraph is dedicated to the campaign Blackhawk outfield catcher build, sole use of wear-resistant EVA soles and rubber mix to meet the needs of the infield and outfield.
Brandblack overwhelmed by the release of the shoes will be available for sale in its official website on April 15, like a friend, please pay attention.Sports brand New Balance choose its classic retro running shoes model 577 modeled, to create a new "Test Match" series. This color is aimed at the British Traditional Sports cricket tribute, through the combination of blue suede and mesh constitute the main body of shoes, paired with wine red leather, N words and orange details, can be regarded as a temperament color matching.
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the rulingthe underworld, his son Horus, the human is the Egyptian pharaoh. This shoe body with purple leather framed "Ozymandias" clothes, gold colored leather decorative embellishment, on behalf of the unusual luxury status have gold armor and helmets, shoes on the shape of Pyramid can better reflect the theme of the golden shoes, while JUMPMAN and LOGO are also given a tongue tag luxury status reflected, red and white midsole and outsole decoration brought us a lot of fresh feeling.
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2013-1-5 08:40 upload customized products, JordanPJ· Tucker's shoes on weekdays! 2016-01-09 17:16:27
PJ· Tucker has become our most concerned NBA player, not because of his amazing skills, but his feet always shine! The day before he was wearing a pair of years ago engraved Air Jordan 12, the results are as can be imagined, a quick drop off! He usu jordans on sale mens ally wear shoes is too ostentatious, all players PE and limited edition will be on foot, never hesitate! And he also intends to make his son aspire to be a sneakerhead from his urine! Young shoes so good taste, good!
with Christmas approaching, Nike day before Basketball for Kobe 9; Nike Elite first released a "Christmas" Christmas don't note color. In the exaggerated boots silhouettes, designers of the red Flyknit material very festive constitute the shoe body, and a little white snowflakes decorate by symbolic details, finally carrying red camouflage printed Lunarlon slow bottom showing epicenter. It is reported that the shoes will be in the Losangeles Lakers against the Chicago bulls Christmas ceremony officially unveiled, and will be landing in December 26th Nike designated retailers.
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gloves legend engraved boots from the Seattle supersonics legend Gary Payton in the early period of time into the hall of fame, Nike has gradually launched its copy of Nike Air Zoom Flight " signature shoe; The Glove&quo〉
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air-jordan-7-vii-retro-marvin-the-martian-1.j0 & nbsp; the series as a Roshe most popular color matching one of Nike Sportswear "Calypso" once in June this year regression. Nike will once again use this color to the NM Flyknit PRM Roshe, in the case of maintaining the same shape of the OG, select the Flyknit blue Natural shoe Motion shoe soles show. The new Roshe NM Flyknit PRM Nike Calypso is now available in the Oneness store in Kentucky, priced at $$130. (Editor: YOYO) & nbsp; for every loyal fans shoes, Nike Air Force 1 Series in the minds of their own have an irreplaceable position. In recent years, the classic shoe models through continuous innovation, so that you see a unique charm, following the integration of Air technology into the Force Lunar 1, another proud Flyknit technology is also the potential for the. Air Force Nike 1 Flyknit new style has been exposed, the body is different from the past, into the texture lines clear Flyknit fabric, with white background and translucent crystal clear. At present, there is no specific information on the sale of the shoes, like friends need to be patient. (Editor: YOYO)& nbsp; & nbsp; & nbsp; & nbsp; [Chinese shoes Network - brand observation] Nike last year in China flies and disappointments, experienced more than a year of sluggish sales later, even some analysts have said it would be Adidas beyond, lost China market leader position.
Since then, the company has been trying to reverse the situation. "Competition in the Chinese market is not one hundred meters sprint sprint, but a marathon." Nike CEO Mark? Parker said.
match is not over yet, Nike has won the stage victory. According to Nike's latest earnings report, as of November 30, Nike Greater China revenue to achieve a 21% growth, while future orders this year from December to April next year increase of 11%, Greater China, orders were up 13%; single Nike is the first 2015 quarter ended August 31, the Greater China revenue grew to 18.3%.
This year continues to grow female merchandise, Nike earnings growth provides an important breakthrough. Female consumers are playing an increasingly important role, in order to meet their needs, Nike has developed a specific application, regularly updated female products Collection, Nike + workout club for women dozens of customized training programs. By the end of November, in Shanghai iAPM Mall, Nike opened following the Los Angeles Women's experience of the world's second woman shop store experience.
"We always attach importance to the Greater China region. The new Nike unveiled woman shop experience once again demonstrates our commitment to the Greater China market and female consumers, to give them the best products and services to Nike." Nike Global Retail vice president and general manager Heidi? O'Neill (Heidi ONeill), said in an experience store opened this woman.
Some data also prove that women are becoming the main force in the field of sports and fitness. Flurry mobile application platform statistics statistics 100,000 users in 6800 a variety of data applications on iOS devices and found that 62 percent of the fitness fanatic is a woman, men accounted for only 38%. More and more women began to squeeze into the gym.
In addition to rope in female sports fans, the Nike also through a variety of marketing methods to make sports a part of people's lives.
2014 World Cup, World Cup and other events have appeared Basketball, Nike With these events in Greater China had done a marketing campaign. After the World Cup, Nike put James, Kobe Bryant and other NBA superstar to China, with a local coach Wang Fei, star Yi Jianlian and Taiwan television actor Zhang Jun Ning together, held its first basketball network reality show "play tricks." In September, during the World Cup men's basketball, Nike virtue of LeBron? James named 12 generations boots, effectively increasing the sales of Nike shoes.
"how to make movement has become a mainstream values? Nike has been thinking about a variety of different ways (to achieve)." Nike's senior communications director for Greater China HuangXiangYan told news reporters interface.
In the key of the Road Sports Consulting Ltd. CEO Zhang opinion, Nike seize the "running boom", "women's fitness boom" and middle-class crowd. "Nike has entered a new stage, from the level of the product structure, functional design, as well as the process of diffusion and contact among consumers, and constantly promote and influence the occurrence of some kind of change, so that movement into their lives."
With the Chinese sporting goods market on a large scale inventory processing, market supply and demand gradually returned benign. Not only is Nike, Adidas Greater China also maintained a momentum of growth. The first three quarters of this year, Adidas sales in the region grew 10% growth in the third quarter reached 13%.
competition will continue, the face of increasingly discerning Chinese consumers, Nike and his opponents to be ready to deal with a variety of variables. (Chinese shoes Network - the most authoritative and most professional shoe News Media Partners: Jin Chang elevator shoes)